Button Copy Freeway Signs

For most of my life, I have always seen button copy signs on every freeway in Southern California. This was because the state of California and Caltrans used only use button copy signs on the freeways for many decades. Sadly, many of those signs are now gone for two reasons: First, most of those signs date back between the late 1950’s to the early 1970’s, which meant that many of those signs are at least 40 years and that they are showing a lot of wear and tear and second, according to Wikipedia, no company has produced new button copy signs since the early 2000’s or so. This means that all the old button copy signs on L.A.-area freeways will eventually be replaced with newer reflective freeway signs that are already used in just about other state. In addition, the new signs will also include exit numbers, as required by federal law; California long had a waiver for this requirement, but that was stuck down in the courts in 2001.

This an example of an old button copy sign on a L.A.-area freeway

The old button copy signs meant a lot of memories to me. We often pass by those signs whenever we were going to just about anywhere. I also found that these signs have a historical story in them. Some of those signs have been changed numerous times. One example was that some old button copy signs have green plates to cover routes that no longer exists in the area, like U.S. 6, U.S. 395, CA-11(now CA/I-110) , or CA-7(now I-710). The 11 freeway became the 110 freeway in 1981 and the 7 freeway became the 710 freeway in 1984. In addition, most old freeway signs have the freeway name on it, but on newer signs, including later model button copy signs no longer mentions the freeway name and replaces it with the direction of the freeway (north, south, east, and west).

To put this into more detail, older button copy signs were initially made of steel, then switched to aluminum in 1985. The letters were made of porcelain and attached to the steel or aluminum body.  Also, the shade of green used on California freeway signs were darker than those of other states, as well as newer freeway signs in California. Another unique aspect was that button copy freeway signs were supposed to last longer that conventional freeway signs (40 years, compared to usual 15 years) and reflector dots were added lettering to the signs because the signs themselves were not reflective; later button copy signs had those built-in. Lastly, the old freeway signs cost more to make than regular freeway signs.

Some L.A. freeways now have these kinds of signs that are already used elsewhere

Today, many Southern California freeways still have button copy signs, but most are now showing its age, especially the older steel ones. Some signs have rust in it, while others appears to be very dirty and hard to read, because the glue used in the signs ages after many years. Newer button copy signs, on the other hand is showing some warping and color changing. On some stretches of freeway in Los Angeles, the button copy signs are practically all but gone because of widening projects and/or the age of the signs and the newer reflective signs with exit numbers are now in place.

I predict that sooner or later, button copy signs will be thing of the past on L.A. freeways, just like call boxes, as mentioned in an earlier post. It is already a thing of the past elsewhere.

This site has more pictures of old button copy signs – some still there, some gone.

Special Thanks to: Daniel Faigin, Mike Ballard, and aaroads.com.

The Old Sherman Oaks Galleria

Back in the 1980’s and 90’s, the primer spot to hang out in the San Fernando Valley was the Sherman Oaks Galleria. Located near the interchange of two of the world’s busiest freeways, the I-405 San Diego Freeway and the US-101 Ventura Freeway, on the corner of Sepulveda and Ventura Boulevards in Sherman Oaks, which is a part of the city of Los Angeles, the Sherman Oaks Galleria was a large and often busy mall during the first 19 years of operation (1980-1999).

The Galleria from 1980 to 1999.

It started out as a more typical large indoor mall, with three stories of stories, restaurants, a movie theater, which was owned by Pacific Theaters, and two anchor stores, Robinson’s and the May Company (both now part of Macy’s). This mall was also famous for creating the unique “Valley Girl” culture during the 1980’s, as mentioned in the 1982’s Frank Zappa’s song of the same name. Many teens from all over the valley used to hang out and shopped around the galleria, as well as to see a movie on the third floor of the mall. The Galleria was also used as a shooting location in many Hollywood films that were made in the 1980’s, including Fast Times at Ridgemeont High (1982), Commando (1985), and even a movie named “Valley Girl” (1983).

However, by the 1990’s, the Galleria would fall on really hard times. First, in 1993, Robinson’s and the May Company merged to form Robinson’s-May, leaving the Galleria with only one anchor store. Robinson’s-May would eventually become part of Macy’s by 2006. The next year (January 17, 1994), the Galleria suffered some damage from the magnitude 6.7 Northridge Earthquake and was closed for 11 days after the quake. By the late 1990’s, the Galleria had very little business as most of the stories were closed, due to lack of sales and interest. The Galleria management also evicted the anchor store, Robinson’s-May for lease violations. In 1999, the old Sherman Oaks Galleria was closed and torn down. It was a very sad day for shoppers who remembered the time that “Valley Girls” used to rule the Galleria and made it the cultural institution of the San Fernando Valley.

It would take three years for the Galleria to be completely re-built and in 2002, the Galleria re-opened, but as a very different and much smaller mall. It is also an outdoor mall, unlike the old Galleria; much of old Galleria was replaced with office spaces for a number of clients including Warner Bros. However, the movie theater is still there, now owned by Arclight Cinemas.

The Galleria Today

While the Sherman Oaks Galleria is still there today, the real experience of shopping at the Galleria is long gone and just a distant memory.

Special Thanks to Wikipedia for providing some insight about the Galleria’s past.